INDEPENDENCE ANNIVERSARY

SYNOPSIS

This is a campaign initiative for Nigeria’s 60th Independence Anniversary coming up on October 1, 2020.

The major objective of the campaign is to provoke Nigerians to think positively, progressively about the future of the country and take constructive steps to improve our situation, amidst so much problems plaguing the country.

We have designed a 60th Anniversary logo to anchor this campaign.

The logo has three words at the base, (REDEFINE, REDESIGN, RECONSTRUCT) which are in themselves a “call-to-action” to achieve the objectives of the campaign.

The campaign will also serve as a tool of re-orientation of Nigerians to embrace a thought-provoking approach to solving our problems.

Rationale

Usually, the country celebrates independence with pomp & pageantry, usually without any deliberate effort to engage in constructive activities that will positively impact the future of the country. This Independence anniversary, in view of our present circumstances, calls for deep reflections on the way forward for us and not another wasteful celebration.

Strategic Intent

To provoke and inspire a shift in thinking, action & behavior of Nigerians to become Visionary, Productive & Progressive

Creative Approach

  • Emotional, Inspiring & Thought-provoking
  • Engaging extensions

Media Exposure

Press, Radio, TV, OOH and online.

Target Audience

Usually, the country celebrates independence with pomp & pageantry, usually without any deliberate effort to engage in constructive activities that will positively impact the future of the country. This Independence anniversary, in view of our present circumstances, calls for deep reflections on the way forward for us and not another wasteful celebration.

Duration

 September – November ( 3 months)

Budget

 N250 million. (Breakdown can be provided upon approval of Proposal) Sponsor can also use existing Media bookings.

Benefits to Sponsors

  • Co-Naming Rights.
  • Increased Brand visibility & Goodwill.
  • Business growth opportunities.

Be a part of the change

Want to know more about how you can get involved and work with us for positive outcomes?

BECOME A VOLUNTEER

GIVE

Thank you for your generosity! Your gift will help children, adults, and families rise above adversity and thrive. No matter the amount, your donation makes a difference.

VOLUNTEER

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SUPPORT

There are other things you can do to support our causes besides volunteering or donating, like following us on social media, sharing our work and creating awareness.

Send us an email!

info@mindshiftadvocacy.org

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