GIVE-A-MEAL
SYNOPSIS
“Give-A-Meal” is a free food distribution initiative aimed at feeding the poor and the vulnerable in society.
For effectiveness and accountability, the initiative will be technologically driven through an APP and electronic voucher system.
The Food Distribution shall be through well established and structured eateries, where beneficiaries can use their e-meal vouchers to get meals.
Incorporated in the Initiative is room to convert and empower some of the initial beneficiaries, who have the capacity to become food producers/suppliers.
This will happen through the establishment of mini eateries (to be branded “Give-A-Meal”) to supply meals in remote localities of the society.
Rationale
The implementation of the Government Palliatives during the COVID-19 Pandemic left a lot of gaps and resulted in lots of citizens not being able to access the Palliatives.
Post COVID-19, poverty level has risen, and hunger has increased in the land. There is still need for well planned and properly implemented intervention to give access to decent food.
Strategic Intent
Implementation Approach
- A technological based approach that utilizes an App & e-voucher technique.
- Partnerships/Collaboration with established eateries.
- Fund raising through Donors & Contributors.
Target Audience
Aged, Poor & Vulnerable Citizens.
Duration
Ongoing
Budget
Benefits to Sponsors
- Co-Naming Rights.
- Increased Brand visibility & Goodwill.
- Business growth opportunities.
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