TARGET 100 NIGERIA

SYNOPSIS

The ”TARGET 100 NIGERIA” is the Project Platform that will activate Nigerians to re-envision Nigeria for the next 40 years, when Nigeria would attain 100 years of independence.

Under this Platform, key stakeholder groups in the Nigeria Project of different age groups would be encouraged to envision their ideal Nigeria in the next 40 years and also develop Strategies for attaining the Goals of the new Vision.

The 40 years would be divided into 4 Quadrants of 10 years each, to make the progress of the Vision & Strategy easy to assess periodically.

The Platform is expected to spin off initiatives that will support the key objective of pursuing the achievement of building the new Nigeria.

Rationale

Usually, the country celebrates independence with pomp & pageantry, usually without any deliberate effort to engage in constructive activities that will positively impact the future of the country.

This Independence anniversary, in view of our present circumstances, calls for deep reflections on the way forward for us and not another wasteful celebration.

Strategic Intent

To kick start conversations, initiatives and activities towards a re-envisioning and building the future Nigeria.

Implementation Approach

  • Series of targeted, engaging Conversations, Events & Activities.

Target Audience

Primary: Young Nigerians of ages 21-35 in all walks of life.

Secondary: All Nigerians

Duration

Phase 1: September – November ( 3 months)

Budget

Yet to be decided.

Benefits to Sponsors

  • Co-Naming Rights.
  • Increased Brand visibility & Goodwill.
  • Business growth opportunities.

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